Hashtags may be considered a social media staple just like your most favorite thing but did you know they serve a different purpose on different platforms? You might also discover that hashtags are not only meant to gain posts more likes even though that is one of its functions, they mean so much more.
Hashtags do work on Facebook, for sure. However there is only one thing to note, only public posts can populate under hashtag hubs. As a user, one should know that Facebook algorithms view posts with hashtags as contents that were shared or scheduled using a third party site i.e. Hootsuite or Buffer and they do not like this. Facebook wants users to use the built-in platform as much as possible, so, in case you use a hashtag know that your reach may be decreased as opposed to when not using them.
Twitter hashtags are clickable, searchable and you can also use them in your biography to show up under search results. The search results will only show public accounts tweets such as Facebook and will first be ranked depending on their popularity. Also, Twitter has a limited number of characters that one is not supposed to exceed, 140 words per tweet hence consider using hashtags sparingly. Too many hashtags also on a tweet can make one look desperate and spammy hence choose them wisely.
Just like in Facebook and Twitter, hashtags on Instagram are also clickable and searchable. They are used to group together similar content or tie together recurring events. Anytime one uses the hashtag feature, a surge of engagement on older posts normally happens which will consequently extend the life of the past grams. Also, public accounts in Instagram get to appear under hashtag hubs thus if your account is private you cannot access this feature. Using too many hashtags in your post also makes you look desperate. Additionally, on Instagram, you can do a lot of hashtags, even up to 30 in a post since the character limit is great, though use them wisely.
I bet you never thought that there could be so many factors to consider when it comes to using hashtags across the different social platforms. The truth is, each platform is unique! When used well, hashtags can be very powerful tools to gaining new followers to your posts, raise brand awareness, and connect current interactions and so much more.
Brand specific hashtags to target followers.
You probably noticed the # sign aka hashtag on social media used by many celebrities, business owners and regular people. They use it in daily communication on their social media posts, but have you ever asked yourself how to use it properly? What is a good hashtag? How much is too much? Hashtag is not just a thing that “looks fancy” but an inevitable tool in communication on social media. People use it to attract followers and to make their brand more popular.
But keep in mind that it only has power when used correctly and logically. What do you think is the right way people search keywords: #TheTV or #TV? Does it make sense to use the hashtag #like4like on Instagram or Pinterest if you sell TVs? Yes, you will get more followers, but does your target group search such words?
Create a unique hashtag and follow it. Create a hashtag of your brand name and use it on your posts. You can easily see what others write about you just by using the hashtag. Make sure you come up with a unique hashtag that can have more than one word, and use it with your posts. Encourage your fans and followers to use the hashtag in communication or in reference to your brand. Not only will increase the visibility of your brand, but you can connect with fans and keep track of everything related to it.
Leave a Reply
I guarantee 100% privacy, your email will not be shared.