Whether it’s selling a product, promoting a service, or maybe giving away a free PDF or checklist as a lead magnet… if you have done any type of online marketing, chances are you have driven your traffic to a “Landing Page”, asked them to fill out some info, click a button and then… you brought your audience to a “Thank You Page”.
This is the place where you thank them and let them know the action they just took was a success. But along with reassuring your audience and expressing your gratitude… the Thank You page is the most primed real estate in your entire sales funnel to take your relationship (and potential profits) to a whole other level.
The Thank You page (or as some call it, the “Confirmation Page”) is often viewed as just a formality… it’s just something “you have to do”. However, this one page can be the most integral piece when it comes to building trust & loyalty, building an email list and of course driving more profits to the bottom line.
Here are 4 Things you should be doing and taking advantage of, when it comes to maximizing the value of a Thank You page.
1. Sell
It may seem obvious, but you you’d be surprised how many businesses and online marketers shy away from this and do not add selling into their sales funnel Thank You pages. It’s the classic… “would you like fries with that?”. When you’re audience lands on your Thank You page, some would argue this is the point where they are the most captive, they are a bit more relaxed and not so guarded, also because they want to see what happens after taking that initial action. So offer them something (of value of course).
This is the perfect way to offer them something without scaring them away, along with the added bonus of possibly not having to send them to another order form and enter in payment details again. Often times it’s literally clicking a box and saying… “Yes, I would like this too”. Whether it’s cross-sells, up-sells or even down-sells, being able to add more revenue to the bottom line in the Thank You page can change the entire complexion of a sales funnel’s overall performance.
2. Newsletters
Maybe up-sells and down-sells aren’t your thing and you prefer to keep the selling strictly reserved for the initial sales pages… in this case, asking people to join and become a subscriber to your Newsletter can pay huge dividends for your email list and being able to curate a high valued audience.
Don’t forget by doing this your email list will grow exponentially and you’ll be able to place offers in front of your loyal audience every week, month, etc… (imagine how helpful an abundant email list could have been during the height of quarantine…). Whether it’s limited offers, specials for only your Newsletter subscribers or alerts to keep theirs eyes open for upcoming deals… this could take on the same feeling of exclusivity as a Private Facebook group (which by now, we all know is massively profitable).
Lastly, I usually help my clients develop some type of sampling for what people will find in the Newsletter. So on the thank you page I’ll include a snippet, a video… (you get the idea) I know they will be interested to learn more about and let them know this is the type of stuff they can have delivered to their inbox every month, week, etc… Letting people take future content they will be receiving for a test-drive is a smart idea. Motivate them to actually sign up, don’t just ask them to sign up for this thing they know nothing about or even care about. Make them become invested and actually want it.
3. Reviews
Ask for feedback. Reviews don’t have to be reserved strictly for experiences “after” they use a product or service. How easy, straightforward and enjoyable the actual buying experience was for others, does matter to your potential customers.
Not to mention, (on a bit deeper level) when we start talking about the prefrontal cortex part of the brain which comes into play with our decision making… being able to place this type of positive feedback on a sales page… to be seen BEFORE purchase, helps prospective customers rationalize and make logical sense about the steps they need to take to purchase while they are contemplating to buy. Remember this, a confused mind never buys. When you can bring massive clarity to your potential customer during the contemplation process, the value is massive.
4. Social
Last but not least, take this opportunity to build your following, likes and audience directly on your social platforms. Include your social icons and encourage people to take action by following you, saying hello, etc.
A real Samurai move with this last part, is be SPECIFIC. What do I mean?
Point people to a specific post (preferably a pinned one so it’s easy for them to find)… and share a hook of some kind and encourage them to weigh in and leave their opinion, thoughts or ideas. People want to be heard and express their beliefs and opinions, so give them a stage to do that.
For example, let’s say your company is… hmmm… ok, let’s say we make and sell Peanut Butter and Jelly sandwiches. No wait, Peanut Butter and Fluff sandwiches.
(what can I say, that’s what first came to mind… I have a 4 and 3 year old 🙂
Anyway… back to our award winning Peanut Butter and Fluff sandwich making empire.
As an example, let’s say a customer bought a sandwich, etc…etc… you thank them and then here’s what you could position on the Thank You page:
“Thanks so much for your order, we know you’re going to love our award winning PB & Fluff. By the way… before you leave we have a quick question. Right now on our Facebook page, there’s a contest going on, where people can guess the most popular and all time best “crunch” snack to go with PB & Fluff sandwiches. Is it Pringles, Doritos or maybe carrots?? Go check it out, we’d love to hear what you think… it’s pinned right at the top of our Facebook page, will only take second… all the winners will be getting a special coupon code for a future sandwich!”
So there it is… a few ideas to put your Thank You page to work and maximize the value it can offer your sales funnels and online marketing efforts. Remember this isn’t just about making more sales, these are excellent best practices to building a connection and establishing an early foundation with your online audience. The key is to take these ideas and really expand upon them to make them your own and personalize them for your business and your brand.
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