Regardless of the size of your business, whether you’re a local brick and mortar, a national brand or even a global enterprise, one of your primary responsibilities is figuring out effective ways to get your products or services in front of as many people as possible, all within a budget. Correction, in front of the “right” people… the people who will truly want or need what you have to offer… yes, you got it, targeting. I won’t go off on a tangent in this blog post to dive into the 9 million reasons why targeting is so critically important, but I highlight the point and make that necessary adjustment because when we talk about YouTube this is one of the truest and potent advantages. The ability to get specific with who sees your videos is taken to new heights, it is owned by Google after all. If you aren’t already using it, YouTube can be an extremely cost-effective way to grow your business if you use it regularly as a part of your overall marketing strategy.
If you’re not sure how YouTube can help you grow your company, here are five quick and basic benefits the platform can provide your business. As you would imagine what you’ll be reading here is scratching the surface, but just start to get your head around some of these concepts and you’ll be way ahead of your competitors. There aren’t as many businesses out there actually utilizing YouTube as you would think and certainly not utilizing it the right way. The playing field and competitive advantages for your business when it comes to YouTube is wide open. Trust me.
Reach Your Audience
With more than 4 billion videos viewed daily, online video is growing exponentially. Using YouTube for your business can help you quickly reach your target audience, by creating videos and advertising on other people’s videos. YouTube has become so big that you are almost guaranteed your business will find a group of people who will become your fans and customers, whether your trying to connect with an audience locally, nationally or globally.
Helps You Rank Higher on Google
If you want to drive more traffic to your website, marketing on YouTube can help you get ranked higher on Google and other search engines. As a quick test, go to Google and do a search for whatever your product or service is. Notice how many videos actually populate on the SERP (Search Engine Results Pages). Google knows, what everyone else knows… people want to watch video, so they pull them in from YouTube and fold them into the SERP. You can also take advantage of all this by creating high-quality blogs on your site, integrated with highly defined keywords and creating complementary videos on YouTube to support and start the funnel to the whole process. This will allow you to build backlinks to your site (a key ingredient to SEO), and will help your company get found on Google (organically) a TON more often.
You Can Repurpose Your Content
Businesses can use YouTube to repurpose their content without having to spend extra time and money investing in expensive equipment. Repurposing content that has already been created is an effective way to market your business. For example, you can turn a favorite blog post into a variety of formats, including podcasts, infographics, video series, and presentations. This allows you to create at least four other forms of content from a piece you’ve already shared.
You Can Grow a Worldwide Audience
Make No Mistake About It, A Local One Too. Even Just Within A 5-10 Mile Radius Of Your Business. YouTube is NOT just for the Nike’s and Geico’s Of The World.
This is one of the most significant benefits your company can gain by utilizing YouTube. Creating and curating a worldwide or local, dedicated audience. By creating video content regularly, you can open the door to new visitors who might never come across your business. Through YouTube, your business can reach a very specific audience, that becomes very nurtured and familiar with you and your business. It takes engagement and emotional connection to an entirely different altitude. Including closed-captioning with your videos will also help you reach new audiences because you are catering to people with different needs.
Build Your Email List
YouTube provides you with the ability to build your email list, especially when you continue to provide valuable, engaging content. You can use software that allows you to embed your sign-up form directly in your YouTube videos. This makes it easier than ever to build an email list for your business. Imagine a quick 15 or 30 second video, allowing your audience to not only connect with you, but let’s say you pose a VERY engaging question to your ideal customer. Get their creative juices flowing and then let them know you have a longer video you’d like to share… a video that answers this very question. All they have to do is click on the link, fill in their email address and they’ll get it sent to their inbox. Now imagine you could run that video and entire funnel process on YouTube for literally 8-12 cents a click, and it would be running on autopilot, capturing email addresses for you, 24-7… yeah I know, pretty cool right.
YouTube has become more than a viable platform for growing your business and increasing traffic to your website, and with it’s relationship to Google it’s a channel you really can’t skip. If you invest the time it takes to learn the platform, you’ll find it to be a leading addition to your marketing strategy.
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